Virgin Radio

Sky Sports is the dominant subscription television sports brand in the United Kingdom and Ireland. It has played a major role in the increased commercialisation of British sport since , sometimes playing a large role in inducing organisational changes in the sports it broadcasts, most notably when it encouraged the Premier League to break away from the Football League in These channels are also available as premium channels on nearly every satellite, cable and IPTV broadcasting system in the UK and Ireland. The Sky Sports network is managed by Barney Francis. In the BSB years, it shared the same frequency with its underpromoted sister channel, the Computer Channel , which broadcast in the mornings when the Sports Channel was off-air.